Rahim Mitha

Financial Literacy

Rahim Mitha
Financial Literacy

Over 50% of Canadians between ages 18 to 36 have no financial investments.

Unfortunately personal finance is not a topic that gets enough attention in our current education system, leaving many confused by complicated investing.

Wealthsimple is on a mission to change that. The company was founded when group of millennials earned their first chunk of money and had no idea how to invest it. Luckily, among the group was an experienced investor, who they turned to for help. He set out to create a simple tool, enabling them to make smart investment decisions themselves.

As Canada's fastest growing online investment manager, Wealthsimple is opening up the conversation about money and reshaping the investment world. They are also educating and equipping individuals with the knowledge to gain financial freedom.

Recently they sent out an educational magazine to over 80,000 Canadians! Sharing informative, visually appealing content so that more people know about money; how to save it, invest it and how to stop being intimidated by it. They are making financial literacy appealing and approachable to the masses.

Michael Katchen, how can we get this magazine into the hands of more university students across Canada and improve financial literacy among undergraduates?